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You needed video on your site and you needed it yesterday. If these three reasons don’t convince you I don’t know what will.
The SEO benefits of video are substantial
Google loves video these days. And whatever Google loves, you should love it to :). In fact, according to a recent Forrester Research report, your site is 53 times more likely to appear on page 1 of Google’s search results if you have video on your website. Videos now display individually and generally ‘above the fold’ in Google search results. And often they’re displayed with a thumbnail image which makes it more likely to be clicked. It’s also easier to rank higher in Google search results with video than it is with traditional content. This is because there’s generally less video content around a given topic than there is blog posts and articles. This means it’s easier for your video to rank higher in the results.
Your conversion rate will surely increase
Generally, people prefer video over reading. Why? Because people are lazy (not you, other people). Video is easier and more interesting to consume than plain text. And there’s a ton of data to back this up. Here’s one example: A recent Comscore study found that site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.
Human Brains are hardwired for video
Science shows that humans are visual learners. In fact people retain 68% more information from watching video than from reading text. If communicating through video can increase the understanding of your content by almost 70%, adding video to your site seems like a no brainer (pun intended), doesn’t it?
Convinced yet that you need video? For making it this far we’re offering $25 off a Video Rascal video. Just use the code LAUNCHDEAL.
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